Fast and reliable provision of social media business analytics is a vital factor in:
Methodologically, social media content provides large-scale qualitative data. Capturing data regularly and analysing them systematically provides speedy and reliable evidence of how the market is reacting to particular brands and the efficacy or otherwise of particular sales strategies.
This project employed the following theories:
The IDS platform helps the user to execute intelligent and comprehensive data analysis by providing automatic access to social media platforms to capture content daily. The IDS platform saves users’ time by handling repetitive work e.g. providing regular business intelligence reports. The platform can also:
Hearing the voices in social media helps brands understand their customers, competitors, and market trends. The IDS platform helps marketers to extract, analyse and manage data from different social media platforms in a systematic and useful way.
The IDS platform utilises The Hong Kong Polytechnic University’s Natural Language Processing (NLP) engine and web-crawler technology to provide relevant, structured and classified content which can be used to identify marketing issues and needs promptly.
A non-exclusive licence covers the system source code as well as the right to apply and develop an intelligent decision support platform.
|Related ITF project|
|Research Start Date||2014-03-01|